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Gil Efrati Named CEO of SpoiledChild

Efrati will build upon the brand’s multicategory growth and deliver against the objective of becoming the world’s largest wellness brand.

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By: Jamie Matusow

Editor-in-Chief

ODDITY, the consumer technology platform behind IL MAKIAGE and SpoiledChild, has appointed Gil Efrati to the role of CEO of SpoiledChild. As CEO, Efrati will build upon the brand’s multicategory growth and “deliver on the objective of becoming the world’s largest wellness brand.” Efrati joins ODDITY from Resident, where, as CMO, he successfully scaled the business of the online mattress company. Prior to Resident, Efrati spent 7 years at Google leading a variety of ecommerce-focused growth teams.

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